The Mashup Opportunity - G. Oliver Young

Mashups — custom applications that combine multiple, disparate data sources into something new and 

unique — are coming to the enterprise. Forrester projects that the enterprise mashup market will reach 

nearly $700 million by 2013; while this means that there is plenty of money to be made selling mashup 

platforms, it will affect nearly every software vendor. Mashup platforms are in the pole position and 

ready to grab the lion’s share of the market — and an entire ecosystem of mashup technology and data 

providers is emerging to complement those platforms. Those vendor strategists that move quickly, plan a 

mashup strategy, and build a partner ecosystem will come out on top.