Enterprise Mashups: The Icing on your SOA - Mike Kavis

I have been spending a lot of time recently learning about enterprise mashups. The new startup that I am working for is building a SaaS solution that will be consumed by various types of customers and partners. These customers and partners may want to consume our data services as a RSS feed, gadget, SMS message, web page, within a portal or portlet, or a number of different ways. I do not want to spend the rest of my life developing new output mediums for our services. Instead, I would rather spend my time adding new business services to enhance our product and service offerings hence contributing to the bottom line.

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