The 'Beat the CEO' Winners

An enterprise mashup quickly combines the best characteristics of information resources within (and out with) a company to meet the needs of business users and provide a competitive edge.  This evolutionary combination takes the current “fittest” information resources from a multitude of sources and creates (mashes up) a new ephemeral species of "even fitter" information resource which benefits business users.  These mashups are shared amongst business communities to fuel a Darwinian factory of continual business and information innovation, based on mashups and their opportunistic ability to survive the rigours of business “survival of the fittest.

(submitted by douglashanley) 

An enterprise mashup is a dynamic web application assembled from web-based building blocks or components.

Much in the fashion that general purpose lego blocks can be assembled into larger, more complex and unique structures that are greater than the sum of their parts, an enterprise mashup is assembled from pre-existing web-based building blocks to create a new web application that delivers more functionality than any single component could provide in isolation.  As with lego, each block has a role or function and can be dynamically swapped in and out to change the design and functionality of the web application on the fly.  Owing to their dynamic nature, an enterprise mashup is typically assembled by a business user to address tactical to short- and mid-term business needs.

(submitted by oluf)