Customers

ChallengeRandom House was unable to quickly correlate their book inventory held in their SAP ERP system and Oracle database with real-time trends on the Web. They were unable to effectively market the books they have in their catalogue that relate to current trends on the Web.
SolutionJackBe’s Presto solution allowed Random House to match Web based “key words” to tags and subjects of books currently in their catalogue so their marketing managers could predict the most relevant titles to promote. They are now able to mashup Google and Amazon.com searches with their catalogue data to more effectively gather relevant book inventory to market.
BenefitsBy implementing JackBe’s Presto, Random House is able to effectively predict successful promotions based on real-time public interest. This capability drastically reduces the time spent planning and executing marketing campaigns, allowing the marketing team to focus on conversion metrics for book promotion campaigns.

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